October is cybersecurity awareness month. So where are we in Canada on IoT security? The answer is that legal requirements are lagging technological developments. Although there have been some regulatory activity, it is slow-moving and consumers still do not have… Read More ›
Marketing
Linear points programs – Legal and marketing challenges
Given the cost and effort associated with customer acquisition, loyalty programs are an important customer-retention tool. However, linear reward programs in which customers simply accumulate points that can be used towards the purchase of goods and services may not always… Read More ›
De-Identification, Intermediary Liability & Gender Stereotypes – Friday Files
This week’s resources for weekend reading! De-identification Guidelines. ICYMI the Ontario Information and Privacy Commissioner has developed a resource page for de-identification, which includes the IPC’s June 2016 De-identification Guidelines for Structured Data. The International Conference of Data Protection &… Read More ›
Pricing Algorithms, Social Engineering Fraud Insurance, and Chat Bots
This week’s reading suggestions!
Advertising to Children, Invite-a-Friend, and the State of Consent – Friday Files
Looking for some weekend reading to catch up on developments? Here are three noteworthy developments and blog posts to consider. Marketing to Children? The U.S. Federal Trade Commission has released a welcome guide to complying with the U.S. Children’s Online… Read More ›
Update on “All-In” Travel Industry Pricing
The Ontario government is proposing to extend the “all-in pricing” rule to cover travel agents and wholesalers located outside of Ontario who target their advertising of travel services to Ontarians. Since January 1, 2017, travel agents and wholesalers located in… Read More ›
Influencer Disclosures on Instagram
Using online influencers can be a compelling marketing strategy for many companies. However, social posts contain product or services endorsements fall squarely within the endorsement guidelines issued by the U.S. Federal Trade Commission and the Canadian Competition Bureau, which require… Read More ›